This means, furthermore, that the culture industry has to be understood as an expanded form of ideology, and that hence the critique of the culture industry must be actualised as a critique of ideology: \u201cenlightenment as mass deception\u201d \u2013 the subtitle of the culture industry section in the Dialectic of Enlightenment \u2013 refers to the subject being defrauded of the happiness of collective, unregimented experience. This experience is concealed by the false promise of happiness held out by what Marx called the fetish character of the commodity. At first, the culture industry transforms culture into commodities, and then \u2013 and this is the decisive moment \u2013 \u201cculture\u201d is industrially produced as a commodity. My short formula for defining the culture industry thus runs: \u201cculture becomes commodity\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"