I could see this project by MS becoming a template for a lot of places.

Interviewee: Gregory Sholette

It only really remains in a physical space for a short time but is then archived in digital space indefinitely. You don’t have the expense of putting the decorated cow sculpture there and remove the cow, you just have the kids standing on the blocks snap, snap some pictures. You know. That’s clean, and it costs a lot less money too I’m sure. These same qualities may in fact be the hidden appeal of social practice art and its increasing acceptance by cultural institutions. In terms of public art policy in cities I could see this becoming a template for a lot of places beyond Seattle. And of course Microsoft gets to add their branding to it as well.