When you attack tradition you also empower other people.

Interviewee: Neala Schleuning

This is very empowering to people. I think anytime you attack tradition and make that a public statement you empower other people to question everything that they see and everything that they hear. So I think DADA said: look at this, look at that ... we are making this urinal a piece of art ... How can you restructure your reality? We are restructuring reality for you and therefore you can restructure your reality too. You can participate in that process of social change.